By now, you probably know that Apple and Pepsi are giving away 100 million iTunes downloads. However, Giles was quick to point out that the yellow-capped Pepsi bottles seem to be few and far between. I wonder how long it takes 300 million Pepsi bottles to infiltrate the market?
The only place that I have seen the contest bottles are at convenience stores. And, interestingly enough, only on Diet Pepsis... not regular Pepsis, caffeine-free Pepsis, Sierra Mists, or any other allegedly eligible Pepsi product. A quick trip to Harris Teeter this morning produced zero contest Pepsis, but did end up producing two six-packs of Diet Caffeine-Free Cokes. (Hey... they were buy one, get one free! How can you pass that up!?!) The yellow contest-caps are only available on two liter bottles and 20 oz. bottles. No cans, no half-liters. At the grocery store, all of the plastic-bottled six-packs that you can purchase from Coke and Pepsi are half-liters. I don't know if that's a regional thing, if it's just our bottler, or if it's part of a vast, Mac-wing conspiracy that prevents you from purchasing the iTunes contest caps in multi-packs. It stands to reason that Pepsi would only want to give away downloads on high-margin, single purchase items.
I did locate a yellow-capped one on the way back to the office and yes, I have won my first free iTunes download. That makes me one for two (and explains the graphic attached to this post,) having purchased a yellow-capped Diet Pepsi a day or two after the Super Bowl. I wonder how long before batches of these winning caps turn up on ebay. At fifty cents a cap, you could make quite a little cash rebate on your caps... if you drink a ton of Pepsi.